![]() ![]() Video is an excellent format for informing and educating. The same isn’t true for those viewing the ad on a computer.ĥ. One interesting statistic for companies distributing video is that 88% of short pieces, around 30 seconds, are watched through to the end on mobile. The number of people watching videos on mobile devices continues its upward climb. This phenomenon can increase your video’s exposure exponentially.Ĥ. In fact, more than 700 videos are shared by Twitter users every minute. Those who view a video ad and find it interesting or valuable will share it with their followers on social media. The biggest names in online marketplaces, including Amazon and eBay, report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%.ģ. About one-third of shoppers will purchase a product after viewing a video adĢ.4 billion videos are watched on YouTube every day.92% of B2B prospects consume online video.The statistics prove that your target audience is watching video, which is probably the only benefit you need to hear: Put simply, if you’re not using video as part of your marketing strategy, you’ll be left behind. ![]() Some marketers are caught in the conundrum of trying to decide whether to embark on a video advertising campaign – or wondering why they’re already doing it. ![]()
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